Search Engine Optimization (SEO)

Home | Search Ranking | Search Engine Optimization

Can SEO Hurt?

While SEO of your website can help increase your organic ranking in the major search engines -- beware of compaines that guarentee high organic placement!

Often times unscrupulous or inexperienced SEO practitioners can cause a great deal of harm to your ranking by using well known "tricks".

These "tricks" may be successful at increasing your ranking one month, only to cause your website to be black-listed from the search engines the next.

The most important thing to know about SEO is that there are no tricks or short-cuts to increase and maintain your website’s organic ranking -- regardless of the amount of money you spend.

What is SEO?

Search engine optimization is the practice of making changes to websites to improve their search ranking in the organic result set. The goal is to get your website on page 1, 2 or maybe 3 of the search results when a user searches for specific words and phrases.

Does SEO Have Value?

Most users will find the website that satisfies their needs within the first 3 pages of results. Often, the first page of results will provide a website that meets the consumers’ needs. Therefore, the higher you can get your website ranked by the search engine, the more consumers will see your website as a possible solution to their problem. So yes, if you can successfully get your site ranked high enough, it will generally mean a significant increase in visitors because it was seen by significantly more users.

Does SEO Work?

It can. Search engines do not publish their rules and the importance of each element in determining the websites presented to users in response to a search engine request. Therefore, it is impossible for anyone to guarantee placement in the organic search results each and every time someone types a phrase. However, ethical practitioners of search engine optimization are diligent in following the rules and guidelines provided by the search engines to improve your search ranking. It is important to note, you cannot dominate every possible words and phrases that you can imagine a user typing into a search engine. You must focus on the most important words and phrases that will provide value to you.

At RElistive, we provide SEO services that adhere to the guidelines and rules of all major search engines. We work with you to understand your business objectives and identify the key search terms that will bring you the most value. If you'd like to learn more about how our SEO programs can help increase your business, we invite you to schedule a no-obligation consulation with us today.

Schedule a Consultation